The campaign, run by national tourist board VisitEngland, aims to
improve the awareness of the importance of the tourism industry to the
UK, encourage the domestic market to discover the wide range of products
available and inspire a new generation of employees in the industry.
Curtis-Brignell said: “Tourism is England’s third largest industry and generates £97 billion a year to the economy.
“Tourism benefits everyone – visitors, residents and employees –
everywhere. It is one of the few industries that is active in all parts
of the country. It supports over 2.7 million jobs, including more than
200,000 small and medium-sized businesses, every day of the year. It is a
24/7industry, and cannot be outsourced or off-shored.
“Tourism should not just be seen as a cash cow, it has to be supported.”
English Tourism Week 2013 will see a programme of events take place
across the country to raise awareness of the size, value and importance
of tourism to the local, regional and national economy, and highlight
the contribution made by businesses from every part of the country’s
Andrew Taylor, head of leisure for Commercial Banking at RBS said: “As one of the leading banks for SMEs in leisure, we recognise the
importance of the tourism industry to the UK economy.
“We are encouraging members of our 80-strong specialist leisure team
around the UK to get involved and raise the profile of the event with
“Tourism is a fundamental part of the economy. It is vital to help
people understand the importance of the industry, and the benefit is has
on the UK.”
English Tourism Week aims to:
Raise the profile and understanding of tourism with decision makers,
the media, those who work in the industry and those considering a career
in the industry.
- Increase awareness amongst consumers of Destination England, its variety of experiences, accessibility and value.
- Provide a national framework within which local destinations and operators can build their own distinct campaigns.
For more information on how your business can get involved go to: www.englishtourismweek.co.uk