England’s £97 billion tourism industry is vital to the economy, but is far more than just a “cash cow” according to English Tourism Week chairman David Curtis-Brignell

Curtis-Brignell reinforced the importance of the industry ahead of English Tourism Week, which will be held from March 16 to 24

English Tourism

The campaign, run by national tourist board VisitEngland, aims to improve the awareness of the importance of the tourism industry to the UK, encourage the domestic market to discover the wide range of products available and inspire a new generation of employees in the industry.

Curtis-Brignell said: “Tourism is England’s third largest industry and generates £97 billion a year to the economy.

“Tourism benefits everyone – visitors, residents and employees – everywhere. It is one of the few industries that is active in all parts of the country. It supports over 2.7 million jobs, including more than 200,000 small and medium-sized businesses, every day of the year. It is a 24/7industry, and cannot be outsourced or off-shored.

“Tourism should not just be seen as a cash cow, it has to be supported.”

English Tourism Week 2013 will see a programme of events take place across the country to raise awareness of the size, value and importance of tourism to the local, regional and national economy, and highlight the contribution made by businesses from every part of the country’s tourism industry.

Andrew Taylor, head of leisure for Commercial Banking at RBS said: “As one of the leading banks for SMEs in leisure, we recognise the importance of the tourism industry to the UK economy.

“We are encouraging members of our 80-strong specialist leisure team around the UK to get involved and raise the profile of the event with their customers.

“Tourism is a fundamental part of the economy. It is vital to help people understand the importance of the industry, and the benefit is has on the UK.”

English Tourism Week aims to:

  • Raise the profile and understanding of tourism with decision makers, the media, those who work in the industry and those considering a career in the industry.
  • Increase awareness amongst consumers of Destination England, its variety of experiences, accessibility and value.
  • Provide a national framework within which local destinations and operators can build their own distinct campaigns.

For more information on how your business can get involved go to: www.englishtourismweek.co.uk